The Brief in Brief
To design and deliver a 40" 3D CGI TV ad for Motown Anthems, a new compilation album from Universal Music
To design and deliver a 40" 3D CGI TV ad for Motown Anthems, a new compilation album from Universal Music
To design and deliver a 40" 3D CGI TV ad for Motown Anthems, a new compilation album from Universal Music
We worked in collaboration with Creative Spark for Universal Music to design and deliver a high end, 3D animated TV advert for their new Motown Anthems TV commercial.
We leaned into the strong gold aesthetic used on the album cover and seamlessly transitioned between scenes with nods to well-loved hits. The slick, all-gold world that celebrated the world of Motown was built using a combination of 3D, illustration and compositing software packages to make the most of our custom built shading networks to make the final ad. We hope you love watching this as much as we did making it.
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