Sign-In App

We created this explainer animation for Sign-In App’s people management application, shaping the project to showcase the app’s huge variety of features for managing people on and off sites. With an offering including everything from label scanners and label printers to booking spaces, clocking in and out, and many more, it was important that we delivered a lot of information clearly and concisely. 

With lots of information to communicate, clarity was key - so we decided to craft the animation in a simple and straightforward style, supported by a narrative the audience would recognise; and all whilst keeping true to Sign-In App’s brand identity. We scripted and storyboarded an animation that demonstrated the massive selection of features as well as communicating the brand values, on top of ensuring the animation would translate across multi-channel distribution. We also had to make sure it would literally translate well - as the animation needed to be translated and reversioned for international audiences.