GLOWWA were launching a new product for pre-sale and had built up lots of hype around what it might be. With anticipation high and clients keeping a close eye on social feeds GLOWWA wanted to make a big statement with this social first campaign.

The product, a collagen powder, was set to make waves in the hair and beauty sector so we created a looping animation for their social channels what showed the tubs being prepared for sale in a high tech factory environment.