The Brief in Brief
- Communicate what we do to 3 different audiences
- Encourage investors to helping the homeless
- Encourage churches and partners to manage properties
- Inform and inspire
- Maintain a positive and exciting energy
- Communicate what we do to 3 different audiences
- Encourage investors to helping the homeless
- Encourage churches and partners to manage properties
- Inform and inspire
- Maintain a positive and exciting energy
- Communicate what we do to 3 different audiences
- Encourage investors to helping the homeless
- Encourage churches and partners to manage properties
- Inform and inspire
- Maintain a positive and exciting energy
Green Pastures are on a mission to end homelessness. They wanted to promote what they do as well as engage with potential investors and partners through a series of animated films to sit on their website and be shared across social media platforms. We started by understanding the nuts and bolts of how Green Pastures operate as well as what is important to their audience. From there we wrote a series of scripts that celebrated the opportunity they were presenting so that both investors and potential partners could get involved. The final animation drew on a vibrant dynamic aesthetic and engaging voiceover to support the energy and tone of the content.
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