The Brief in Brief
- To create a live magazine-style show to be streamed from the Fèis Ìle whisky festival.
- To repurpose the live content to produce evergreen content for Bevvy's whisky tasting video database.
- Created engaging, good looking films for Bevvy’s social channels.
- Output a high volume of content to increase Bevvy’s portfolio of tasting films.
The Results
The live streams were a popular resource for fans of both Bevvy and Fèis, and given that Islay is fairly remote, provided an ideal way for people to get a taste of the festival if they were unable to travel.
The films further cemented Bevvy's brand as part of the experience for all whisky festivals.