The Brief in Brief
The aspiraction was for this animation was to build on the success of our 2022 Caritas Advent Campaign #BeeThere and to increase engagement with the charity to build awareness with the end goal that they would see an increase in giving. We decided that moving from a more literal narrative and exploring the bees as characters would add depth to the campaign and allow us to bring in new authentic voices.
The Results
Our “Bee There” campaign saw levels of generosity which exceeded expectations by raising double what they saw the previous year.
On top of this, over the campaign period Caritas saw:
- 98,000 unique visitors on X
- 200,000 visitors on Facebook
- 4,000+ full views on YouTubeWeb traffic from social increase from 4% to 31%
This success was against the odds with the country facing a cost-of-living crisis after the pandemic. The incredible support and generosity received has helped Caritas to carry out their vital work to some of the most vulnerable people in Salford and Greater Manchester.
.svg)
.svg)
.svg)
