The Brief in Brief
- Communicate the financial vision with clarity
 - 3 week production time
 - Use animation to reinforce key points
 - Use a diverse cast of voices
 - Follow brand guidelines
 - Develop a new visual aesthetic
 
The Results
- Organisational uptake / engagement exceeded expectations
 - Designs were used beyond the animation and across printed collateral
 - We’re working with other departments as a result of the success
 


