The Brief in Brief
Our aim was to raise the level of donations and help Caritas serve more people. To increase the breadth and number of donors, against a backdrop of a cost-of-living crisis, whilst preserving the dignity of contributors, sensitively communicating their stories and respecting their right to move forward anonymously.
The Results
In 4 weeks:
• 200%+ increase in donations
• 44% increase in new donors
• Doubled website traffic
• 302k organic views with no spend (social channels had less than 4000 followers)
• Social media to website traffic 44% increase in new donors
• Organic PR coverage internationally
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