To create a documentary about Kukri's journey designing and outfitting Team England for the 2022 Commonwealth Games
The documentary was hugely successful, both from a client-feedback perspective but also in terms of the PR and attention it attracted, highlighting Kukri's incredible in house team of designers and sportswear experts.
Documentary for sports brand Kukri about designing Team England kits for the Commonwealth Games
To create a documentary about Kukri's journey designing and outfitting Team England for the 2022 Commonwealth Games
The documentary was hugely successful, both from a client-feedback perspective but also in terms of the PR and attention it attracted, highlighting Kukri's incredible in house team of designers and sportswear experts.
Doodledo were approached by sports brand Kukri to create a documentary about their journey to outfitting Team England for the 2022 Commonwealth Games, from initial design concepts inspired by the host city, Birmingham, to interviews with Team England athletes who contributed to the design process, through to the final kit unveiling.
Karl Middleton, marketing manager at Kukri, said: “The process of designing and supplying kits for such a diverse set of sports and for such a prestigious global tournament is intricate, and showcases what we do for clients day in day out. Doodledo were an agency we’d used before and were so impressed with the results that we commissioned them to work on this high profile ‘mini-documentary’. We needed the right partner to deliver it, and their creativity matched our ambitions.”
James Torry, founder of Doodledo, added: “Long-form content is becoming more popular, and more strategic for brands to use as part of their marketing strategies. And this story is a gift for an agency like ours to tell. It extends our relationship with one of the world’s biggest sports brands, and it’s utilised a lot of the specialisms we have in-house.”
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