The Brief in Brief
To create an attention grabbing film that headed up a new campaign run by Citypress, on behalf of Brother.
The Results
The client was thrilled with the final video, and it performed really well across social.
To create an attention grabbing film that headed up a new campaign run by Citypress, on behalf of Brother.
The client was thrilled with the final video, and it performed really well across social.
To create an attention grabbing film that headed up a new campaign run by Citypress, on behalf of Brother.
The client was thrilled with the final video, and it performed really well across social.
We were approached by PR firm Citypress to develop creative and deliver a film for a new project with Brother, who wanted to create a campaign highlighting 'All The Little Things' that office managers and PAs across the UK do each day.
We suggested a musical comedy approach, with team Doodledo writing, performing and producing the song, sung by comedian Katie Mulgrew.
We built a set in a large studio space in The Sharp Project and outfitted it with office furniture and label printers, where we captured a humorous and slightly bonkers music video which saw Katie, our 'office manager' and star of the film, leading a chorus of office workers.
The film launched a competition to find unsung heroes across the UK in order that they get the attention and praise they deserve.
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