An adaptable TV commercial for car leasing company Leasing Options, combining video with CGI
We made this TV commercial for vehicle leasing company Leasing Options, introducing their mascot Lobot, who was created specifically for the ad through collaboration between our video and animation teams.
Lobot shows the people in the advert a recommendation which, thanks to our partnership with Sky AdSmart, is a dynamic offering which responds to Leasing Options’ stock levels, market conditions, and even has the capacity to be reactive to situations like COVID! The section of the ad in which Lobot shows the recommendation can change the models and prices, and even add in messaging about sanitised delivery, all delivered to a curated audience via AdSmart.
Because the advert was delivered to targeted audience demographics, it was important that we delivered maximum value - multiple ads for the price of one, with a continuously versatile offering geared towards our audience.
We made a lot of magic by crafting a variety of voiceovers to ensure that the assets we delivered were as malleable and versatile as possible, and able to switch up the displayed offers and cars in order to suit the specific watcher and appeal on a personal, targeted level.
We provided a cohesive set of TV commercial building blocks delivered through AdSmart to deliver an adaptable message from Leasing Options - without the need for reshoots!
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