The Brief in Brief
- To assist Bevvy and White Peak Distillery with launching a new single cask release bottle of whisky.
- Create an exclusive piece of content that would be integrated and consumed through augmented reality through the Bevvy app.
- Create something that stands out from typical whisky related content.
The Results
The final ad was a huge success, and the initial limited release sold out via ballot in just a few hours. We then re-designed end repurposed the film to create a piece of evergreen content for White Peak, celebrating their process and purpose.