The launch films drove fan engagement across social media, creating excitement and driving traffic to the club's online store.
Creative football kit launch films for Scottish Premiership team Hibernian FC
The launch films drove fan engagement across social media, creating excitement and driving traffic to the club's online store.
We’ve been working with our friends over at Bevvy for a few years now and have formed a strong relationship with them creating all sorts of whisky related content. Bevvy recently approached us with news they’d signed a record breaking new sponsorship deal with the Scottish premiership club Hibernian FC. We were asked if we’d help them launch their new home, away and third seasonal football kits as well as announcing Bevvy as the main shirt sponsor and of course we jumped at the opportunity.
The home kit style sticks to the original club’s heritage with it’s classic green and white colours, whereas the away kit brought back an old fan favourite with a bold purple and the third kit was aimed at going slightly more retro with the toned down cream with green trim. We wanted to create assets that reflected some of the design decisions the club had made whilst creating their new lineup.
For the home kit, we used a textured animation style with still photography and motion graphics along with some studio shot footage to highlight some of the small details. For the away kit, we lit with vibrant purple lighting to pay homage to the striking bold colours and for the third kit we went more retro, incorporating VHS footage into the edit.
Fans seemed excited and took to the films well on social. We are really proud to have worked alongside such a great club and honoured to have helped them kick off the year.
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