The Brief in Brief
Create an experiential film that delves into the philosophy of a neon artist.
Construct a compelling stream of consciousness narrative that allows the viewer to enter the world neon.
Engage in subjective storytelling where we view the world of neon through the prism of its creators.
Retain the magical essence of the craft when transforming it into a visual format.
The Results
Neon is currently on the heritage endangered craft list. This film promoted awareness of neon production by generating engagement on social media.
It was also hugely successful from a creative perspective - the film is composed from unique approaches that stray away from the traditional modes of filmmaking and welcomes impressionistic sound design, rhythmic editing and experimental camerawork.